The Commonwealth Journal has again won Kentucky Press Association's coveted first place 2012 General Excellence Award for Advertising.
In addition to General Excellence, the CJ swept almost all classes of the competition with a total of 35 other awards which helped it capture the Kentucky Press Association's (KPA) highest advertising honor.
"I am proud, pleased and gratified with the effort of our advertising staff during the year," said Commonwealth Journal Publisher Rob McCullough who noted that due to the Commonwealth Journal's high circulation, it competes in KPA's Daily Class 1 Division against some of the commonwealth's larger newspapers including the Ashland Independent and the Murray Ledger & Times,
McCullough's sentiments were echoed by CJ Advertising Director Mike Hornback who lead his department to victory.
"Winning KPA’s General Excellence Award is a testimony to the professionalism of our dedicated staff. I congratulate all of our staff members for their contributions during the past year, and look forward to another successful year at he end of 2012.”
Following are awards won and the judges' comments:
Advertising Excellence - Daily Class 1, First Place
Automotive, First Place, Tori Gooch, and Mary Ann Flynn
Honorable Mention Eric Dishon and Craig Wesley
Leaving off the outside left and right columns of cars would have allowed more of the signs and carried the theme more completely.
Hardware/Appliances, Third Place : Eric Dishon, Mike McCollom
Hard to make it creative with sooooo much copy, been there done that. Good job
Professional Services, First Place : Tori Gooch
This if a first-rate ad. Good use of color graphics and organization of the ad. The color makes it both eye-catching and holds the attention of the reader. There were some excellent entries in this category, but this one was the clear winner. Great job!
Honorable Mention: Tori Gooch and Kate Smith
This ad is appealing in a creepy context. The mixing of graduation with crematory services was an unusual stretch, but it's also what set this ad apart and earned it some mention. Congratulations on pulling this off.