Especially since the Roush family took a big risk with Brandon’s future just to audition for the show. Roush, a 2011 graduate of Southwestern High School, was attending the University of Louisville, studying musical theatre and broadcast journalism, when he decided to try out for “The Voice.”
“We had to make a decision when all this started because he was on scholarship at UofL, and we knew he’d have to sit out this year if he was going to do the show,” said Kimberly. “It was a big decision on our part to allow him to pursue this because we knew he could have lost the scholarship and everything, but in hindsight, we’re very pleased with the decision.”
Brandon is indeed chasing a lifelong dream now; his mother recalled that he’s been singing ever since he was about 3 years old, when he’d belt out sacred numbers in the family’s old church in Indiana. He’s performed at a gospel music festival at Renfro Valley and honed his craft at the Governor’s School for the Arts here in Kentucky. And of course, he’s played at Master Musicians Festival twice already with his band The Dirty Grindstones (formerly No Tale Lights), with another appearance scheduled for this July.
But “The Voice” is altogether different, a much wider kind of exposure. A ratings juggernaut for the key 18-49 viewer age demographic, Roush stands to go from being locally known to a household name across the country should he keep advancing.
“He’s totally overwhelmed (by all the attention),” said his mother. “This means the world to him. He’s only 19, but knows what kind of opportunity has been put in front of him. I told him to just be himself, to be honest, and enjoy every minute, because it could all be over next week.