Commonwealth Journal

February 14, 2014

Mounce head of state tourism group

Commonwealth Journal

Somerset — Carolyn Mounce, executive director of the Somerset-Pulaski County Convention & Visitors Bureau, has been elected by her peers as the 2014 president of the Kentucky Association of Convention & Visitors Bureaus (KACVB).

Mounce assumed the role at the KACVB’s quarterly meeting in December. She will serve as president for a term of one year.

Mounce had previously served as the organization’s treasurer for two years.

“Tourism plays a critical role in the economy of the state, counties and cities of all sizes by providing businesses and jobs and by attracting outside dollars,” said Mounce. “It is essential that leaders in the tourism industry have the sources they need to stay relevant in their communities and continue to reach their goals.”

Established in 1993, the KACVB is a non-profit association with membership exclusive to executive directors of tourist and conventions commissions and convention and visitors bureaus in the Commonwealth of Kentucky. The association encourages ongoing education opportunities and provides professional development for members, maintains relationships with other tourism industry organizations that address common issues, provides networking opportunities, and monitors and influences government policies and programs affecting the industry.

“It is an honor to be a part of the KACVB leadership team as we work to raise awareness of the importance of our industry,” said Mounce. “I look forward to furthering these important missions of the KACVB and working with my colleagues to support their efforts in every way I can.”

A native of Mintonville, Ky., and a graduate of Nancy High School, Mounce has built a career and reputation centered around community leadership and civic involvement. Following a 26-year career in finance and six years in commercial land development in Ohio, Mounce moved back to Kentucky, joining the Somerset-Pulaski County CVB in 2005 as a bookkeeper. She was named executive director the following year.

Since that time, Mounce has gained a reputation as the regional “go-to” person for tourism information and advice, having becoming a participating member in all area tourism organizations and playing a leadership role in many.

Organizations with which Mounce has been associated with include the Mill Springs Battlefield Association, TOUR Southern and Eastern Kentucky, Citizens Bank Economic Advisory Committee, Downtown Somerset Development Association, Carnegie Community Arts Center, Kentucky Department of Travel and Tourism, and more.

As tourism director locally, Mounce immediately began the task of creating an attractive and inviting CVB office and grounds at the location at the intersection of East Ky. 80 and South Clifty Street in Somerset, via remodeling and other improvements. The visitor center has a wide variety of local regional and state vacation and tourism information.

Mounce also engaged the tourism board in the process of creating a new brand for Lake Cumberland Tourism, and works to promote Somerset and Pulaski County through a visitor guide, three websites with local tourism information, and at three regional boat, sport and travel shows in Kentucky, Indiana and Ohio.

Mounce earned a basic and advanced certification in the field of tourism, and has completed two years of a three-year program at SouthEast Tourism Society’s Marketing College in Georgia. She was named the Kentucky Travel Industry Association’s 2011 Member of the Year and the Somerset Business & Professional Women’s Club 2011 Business Woman of the Year. She also received the 2012 TOURSEKY Bloom Award for Woman of the Year in Tourism.