Commonwealth Journal

Local News

February 22, 2007

Burnside ramping up tourism promotion

City’s tourism board trying to sink negative publicity from low lake

Efforts to salvage a tourism season that is hanging by a thread have prompted an all-out blitz of promotional efforts by the City of Burnside.

With a scope designed to reach across Kentucky and into Tennessee, Indiana and Ohio, where many of the yearly visitors to Lake Cumberland hail from, billboards, radio spots and even a Web site, burnsidetourism.com, are being employed to “get the word out,” as a recent press release termed it, that the lake is still open this summer and usable for boaters and swimmers, despite it being significantly lowered.

Local public relations firm M&S; Publishing Co. is working with Burnside to produce the advertising materials and campaign, and sounded enthused about the opportunity.

“This is an exciting time for the community,” said Melanie Arnold of M&S; Publishing. “(Burnside’s Tourism Committee) has adopted a very proactive position in promoting their assets and has a clear vision of what they want to do. Our role in the process is to help them focus on a destination and then create stepping stones toward that destination.”

The town’s new logo and design and promotional slogan, “Lose Your Worries — Leave Your Heart,” will be featured on the billboards and brochures that will be distributed in the far reaches of the Bluegrass and in surrounding states. The logo presents an illustration of the partially submerged tunnel in old Burnside.

Additionally, Greg Kitzmiller, the Web design specialist for M&S; Publishing, says the Internet has the potential to “lift up Burnside as a destination for lake visitors” and that they’re working on an advanced search function to help aid the cause, one that will key into Lake Cumberland Rentals. Click into the Web site’s function to make a reservation and it will help you look for whatever accommodations you need — one bedroom, two bedroom, cabins, views of the lake, etc.

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